WhenThen

Only what you need, right now.

WhenThen is a notification app for Android. Time-wasters go before they make a sound. Important notifications always reach you, and urgent ones come first.

Join the early list It isn't out yet. We'll write when it's ready.

You write a sentence. The noise stops.

You wrote: clear swiggy offers, but not my orders

When Swiggy contains offer but not order, dismiss.

Now it's a When. It runs on your phone from here on. If we're not sure what you meant, we ask.

All at once. Your When runs first. Judging sorts the rest. All quiet.

  1. SwiggyFlat ₹125 offer on biryani
  2. Amma, shown firstCall me when you land
  3. Instagram3 people liked your photo
  4. SwiggyWeekend offer ends tonight
  5. SlackRiya shared the new build in #design
  6. SwiggyYour order is out for delivery

3 hiddenSwiggy 2, Instagram 1. Hidden ones wait in Caught.

How it decides

  1. Your Whens run first, on your phone.

    Every notification checks them before anything else. A match acts straight away, and your Whens keep running without a connection.

    • When Instagram posts, dismiss.
    • When Slack contains standup on weekdays from 9 to 6, dismiss.
    • When Telegram contains code, keep it until I open it.
  2. Then judging sorts the rest, on Plus.

    It hides the everyday noise and puts urgent ones first, with no rules to write. A new kind may buzz once, then go. You pick how much it hides: Less, Balanced or More. If unsure, we show it.

    • Flat ₹125 offer on biryaniHidden
    • 3 people liked your photoHidden
    • Your order has shippedShown
    • Call me when you landShown first
  3. Some things never leave your phone.

    On every plan. The phone checks this before anything is sent. Your Whens still work on them, so a When can still dismiss a bank's offers. You can add or remove apps whenever you like.

    • One-time codes
    • All SMS, whoever sent it
    • Banking apps we recognise
    • Any app you choose to skip

If we can't reach our servers, everything reaches you.

Free and Plus

Anything that runs on the phone is free. Plus is for what needs our servers for every notification.

Free

Nothing to pay. 5 Whens on at once.

  • Write a When in your own words
  • All actions
  • Guides, fixes and listener warnings
  • Suggestions from noisy apps
  • 7 days of history, on this phone
  • Your Whens backed up, on one phone

Plus

₹99 a month or ₹799 a year, after a 14-day free trial.

  • Everything in Free, with unlimited Whens
  • Judging hides, shows or shows first
  • Suggestions learned from what you open, swipe and ignore
  • Full history, synced to your account
  • Your Whens synced across devices

Judging sends notification text to our servers. We ask you first.

Reliability is never paid

Listener warnings and fixes are free on every plan.

When Plus ends, nothing is hidden or deleted

Judging stops, so everything reaches you again. Five Whens stay on, and you choose which.

What reaches us depends on your plan

On Free, or with judging off

Stays on this phone

Notification text, history and app list.

Reaches us

Only what it takes to run your account and keep your Whens working, and the sentences you type, so our model can turn them into Whens.

On Plus, with judging on

Also reaches us

The app name, title and text of each notification your Whens didn't already handle, and what you open, swipe and ignore.

Never sent

One-time codes, all SMS and every app that skips judging.

Our servers and our AI provider, Anthropic, can see this. Other users never can. We don't sell it. You can turn judging off completely, and then nothing from your notifications reaches us.

WhenThen isn't out yet.

Leave your email and we'll write when it's ready for your Android phone. That's all we'll use it for.